Fast-growing technology company operating at the intersection of digital media, smart infrastructure, and innovative advertising solutions. The company is focused on transforming urban environments through technology-driven products and is looking for an experienced marketing leader to strengthen its market position and drive brand growth.
Key Responsibilities:
- Develop and execute the overall marketing strategy aligned with business objectives.
- Build and strengthen the marketing function, establishing processes, KPIs, and performance measurement frameworks.
- Manage the marketing budget and oversee a pipeline of strategic marketing initiatives.
- Drive brand development, positioning, and integrated online/offline marketing campaigns.
- Lead content strategy and creative direction, including innovative digital formats and AI-powered marketing initiatives.
- Identify and implement new marketing technologies and best practices to enhance efficiency and business impact.
- Develop strategic partnerships, marketing collaborations, and high-impact brand campaigns.
- Oversee corporate communications, PR initiatives, and executive-level marketing presentations.
- Expand the company's thought leadership through industry content, social media, and market insights.
- Support international brand positioning and strengthen the company's presence across key markets.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 8+ years of experience in strategic marketing, with at least 3 years in a leadership role.
- Proven track record of developing and implementing successful marketing strategies.
- Strong expertise in brand management, digital marketing, and integrated communications.
- Experience managing marketing budgets and measuring campaign effectiveness through KPIs.
- Understanding of emerging marketing technologies, including AI-driven marketing tools, is a strong advantage.
- Excellent leadership, stakeholder management, and presentation skills.
- Strong analytical thinking with the ability to translate business objectives into impactful marketing initiatives.
