Growth Marketing Specialist

About GSM Kazakhstan

GSM Kazakhstan is a member of Green and Smart Mobility (GSM Global), a pioneering technology-driven transportation company committed to promoting sustainable mobility solutions. As part of a rapidly growing international ecosystem, GSM Kazakhstan delivers customer-centric transportation services while leveraging innovative technologies to enhance service quality and operational excellence.

I. Position Overview

The Growth Marketing Specialist is responsible for executing Customer Value Management (CVM) marketing, in-app promotional activities, and growth initiatives for Green SM Kazakhstan.

This is a hands-on execution and analytics-focused role. The successful candidate will personally set up and launch push notification campaigns, build and manage audience segments, create and update in-app banners, analyze campaign and growth performance, and coordinate closely with the Global Performance & Growth Team and external agencies.

The role requires a strong combination of CVM/CRM execution, data analysis, digital growth, and operational coordination, with the ability to translate data and market insights into practical growth initiatives.

II. Key Responsibilities

1. CVM / CRM Marketing & Push Campaigns

• Plan, set up, and execute automated and one-time push notification campaigns based on business and customer lifecycle needs.

• Build and manage customer audience segments using available customer and behavioral data.

• Analyze customer data to identify relevant segments and campaign opportunities.

• Write and optimize push notification copy based on campaign objectives and target audiences.

• Manage and execute promotional campaigns using promo codes.

• Monitor campaign delivery and performance and identify opportunities for improvement.

• Support customer acquisition, activation, retention, reactivation, and promotional campaigns through CVM activities.

2. In-App Banners & Promotional Content

• Create AI-generated promotional banners using internal tools and systems when required.

• Work with the internal admin panel to upload, update, and manage in-app banners.

• Ensure promotional banners and content are implemented accurately and on schedule.

• Coordinate with relevant teams to ensure campaign materials are available and aligned with campaign requirements.

• Monitor banner placement and basic campaign implementation to ensure a smooth customer experience.

3. Global Performance & Growth Coordination

• Work closely with the Global Performance & Growth Team to execute market-level growth initiatives.

• Track relevant KPIs and campaign performance against agreed targets.

• Analyze performance results and support local adjustments based on market needs and campaign outcomes.

• Coordinate with external marketing and performance agencies on ongoing campaigns and operational tasks.

• Follow up on campaign deliverables, timelines, and performance-related actions.

• Consolidate local market feedback and insights for the Global Performance & Growth Team.

4. Growth Analysis & Initiatives

• Analyze growth, customer, and campaign performance data to identify trends, issues, and opportunities.

• Monitor key performance indicators such as CPI, CAC, conversion rate, retention, engagement, and ROAS where relevant.

• Identify opportunities to improve customer acquisition, engagement, retention, and overall growth performance.

• Propose and support the implementation of new growth initiatives and experiments.

• Monitor market trends, competitor activities, and customer behavior to identify potential growth opportunities.

• Prepare regular performance updates and recommendations for relevant stakeholders.

5. Payment & Marketing Operations

• Coordinate monthly marketing invoice submission and payment processes.

• Follow up with relevant internal teams and external partners to ensure payments are processed accurately and on time.

• Maintain accurate records of marketing-related operational activities and documentation.

III. Requirements

• 2–4 years of hands-on experience in CRM/CVM, Growth Marketing, Performance Marketing, Digital Marketing, or a related field.

• Practical experience in executing push notification campaigns, including audience segmentation, copywriting, campaign setup, launch, and performance analysis.

• Strong understanding of customer lifecycle marketing, CRM/CVM, and digital growth concepts.

• Understanding of key growth and performance marketing metrics, including CPI, CAC, conversion rate, retention, engagement, and ROAS.

• Strong analytical skills with the ability to work with customer, campaign, and performance data.

• Experience working with marketing agencies and cross-functional teams.

• Experience with in-app promotional content, banners, admin panels, or similar digital marketing tools is an advantage.

• Familiarity with AI tools and the ability to leverage AI to support marketing content, analysis, and execution.

• Basic knowledge of programming or scripting languages is an advantage.

• Ability to work in a fast-paced, international, and cross-functional environment.

• Languages: Russian, English, and Kazakh.

IV. Preferred Skills

• Hands-on experience with CVM/CRM platforms or customer engagement tools.

• Experience in mobility, ride-hailing, e-commerce, fintech, food delivery, or other app-based businesses.

• Experience with customer segmentation and lifecycle-based marketing.

• Experience using AI tools such as Claude Code or similar AI-assisted productivity and development tools.

• Strong ownership, attention to detail, and ability to manage multiple campaigns and operational tasks simultaneously.