1 авг.
Менеджер по трейд-маркетингу
ЗП не указана
Москва
Гибрид, Офис
Middle
Адвирос и наш клиент, американская компания, крупный производитель фармацевтических, санитарно-гигиенических, косметических товаров, а также медицинского оборудования, ищет сотрудника на позицию Brand Manager.
Job scope:
Lead local brand re-launch strategy, translating global direction into Russia specific plans:
1. Own portfolio and launch management (SKUs, prioritization, forecasting, post launch performance), labelling
2. Develop and execute integrated communication and activation plans across media and channels
3. Partner with Sales on go to market, pricing, promo, and customer activation
4. Drive consumer & market insights to inform decisions and track brand health
5. Ensure full regulatory and legal compliance across all brand activities
6. Manage marketing budget, ROI, and P&L inputs
7. Lead strong cross functional collaboration (Sales, Finance, Supply Chain, Regulatory, agencies)
Requirements :
1. Bachelor's degree in Marketing, Economics, Business Administration, or a related field.
2. 5+ years of marketing experience in an international or large local FMCG company is required.
3. Proven experience in brand management (Brand Manager / Senior Brand Manager / Group Brand Manager) with end-to-end responsibility for brand development.
4. Hands-on experience in new product launches, brand re-launches, and SKU portfolio management.
5. Strong track record in developing and executing integrated 360° marketing campaigns across ATL, BTL, Digital, Trade Marketing, CRM/eCommerce (depending on the category).
6. Experience in developing go-to-market strategies in partnership with Sales, including pricing, promotional planning, and customer activation.
7. Experience working with consumer and market research (e.g., NielsenIQ, Ipsos, GfK, YouGov), analyzing market data, and monitoring brand performance.
8. Strong analytical thinking, project management, and data-driven decision-making skills.
9. Excellent communication and presentation skills, with the ability to collaborate effectively across local and global teams.
10. English proficiency at Upper-Intermediate (B2) level or higher, sufficient for daily communication with international stakeholders and working with global marketing materials.т.
Условия:
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