User Acquisition Manager

<p><br>Praktika is an AI-native education company on a mission to deliver efficient, engaging language learning to billions of people worldwide. We're bridging the gap between traditional learning apps and human tutors through a fully automated tutorship experience powered by generative AI avatars.</p><p>Since launching our mobile apps in 2023, we've grown to over 2 million monthly active users, become one of the world's top-4 learning apps, and recently closed a $30M Series A to accelerate our roadmap. We're a fully distributed team of ~50 people across 4 continents and 15+ countries, working asynchronously to ship fast and operate at a high bar.</p><p>We're hiring a<strong> User Acquisition Manager </strong>to help us evolve our web direction at Praktika. This is a hands-on role for a performance marketer who enjoys owning campaigns end-to-end: from campaign setup and optimisation to performance analysis and new channel launches.</p><p>You'll partner closely with our Creative team, Growth and the web funnel team, and your work will directly shape how learners discover Praktika on the web.</p><p><strong>What you'll do</strong></p><ul><li><p>Manage day-to-day performance and optimisation of web acquisition campaigns across different media sources, making data-driven decisions on scaling, pausing or restructuring.</p></li><li><p>Set up and run experiments across creatives, audiences, signals and campaign setups.</p></li><li><p>Analyse campaign and creative performance and turn insights into actionable next steps.</p></li><li><p>Support the launch and testing of new channels, campaign types and advertising formats.</p></li><li><p>Work closely with the Creative team on creative testing, performance analysis and iteration of new concepts.</p></li><li><p>Contribute to web funnel optimisation by bringing UA insights and identifying growth opportunities.</p></li><li><p>Use AI tools and automation to streamline reporting, creative analysis, campaign optimisation and other recurring UA workflows.</p></li><li><p>Collaborate with advertising partners and account managers to improve performance and support new initiatives.</p></li><li><p>Stay current on industry trends, platform updates, privacy changes and emerging AI capabilities in performance marketing.</p></li></ul><p><strong>What we're looking for</strong></p><p>We're looking for hands-on performance marketers who thrive in a fast-moving environment, bring a growth mindset, and operate with a high degree of agency and autonomy.</p><p><strong>Required</strong></p><ul><li><p>1.5+ years of hands-on User Acquisition / Performance Marketing experience.</p></li><li><p>Experience with Google / Microsoft Ads and/or Meta / TikTok Ads.</p></li><li><p>Experience independently managing paid acquisition campaigns and making day-to-day optimisation decisions.</p></li><li><p>Strong understanding of campaign optimisation, testing, attribution and core performance metrics.</p></li><li><p>Analytical mindset: you understand what drives campaign performance and turn insights into actions.</p></li><li><p>Interest in performance creative: you analyse creative performance, spot patterns and suggest new tests.</p></li><li><p>Interest in the product side of acquisition: you connect campaign results with landing pages, funnels and offers.</p></li><li><p>Strong attention to detail and high execution speed.</p></li><li><p>Comfortable using AI and automation tools in day-to-day work.</p></li><li><p>Upper-intermediate or advanced English.</p></li></ul><p><strong>Bonus</strong></p><ul><li><p>Experience with Pinterest, Snapchat, AppLovin or other channels.</p></li><li><p>Experience with web acquisition, subscriptions or international markets.</p></li></ul><p><strong>How we work</strong></p><ul><li><p><strong>Mission-driven</strong>: we're building the #1 language learning app and competing to win.</p></li><li><p><strong>AI-native</strong>; AI isn't a feature; it's how we think, build, and scale.</p></li><li><p><strong>Extreme ownership</strong>; every project has a clear owner who drives it to success.</p></li><li><p><strong>Less meetings, more outputs</strong>; async first; meetings are a last resort.</p></li><li><p><strong>Speed &amp; excellence</strong>; move fast without compromising quality.</p></li><li><p><strong>Truly all-in</strong>: impactful work, full commitment, real rewards.</p></li><li><p><strong>Data-driven</strong>; decisions are based on evidence, not opinion.</p></li><li><p><strong>User-obsessed</strong>; if it doesn't improve the learner experience, it doesn't matter.</p></li></ul><p><strong>What we offer</strong></p><ul><li><p>Equity that grows with your impact (stock options).</p></li><li><p>26 days of holiday plus bank holidays (34 days per year total).</p></li><li><p>Annual company off-site (last year: Dubai).</p></li><li><p>Health and wellness benefits via SafetyWing.</p></li><li><p>Full AI toolkit access: Claude, Cursor, Codex, and other productivity tools.</p></li><li><p>$1,000 annual education and learning budget.</p></li><li><p>Fully remote: work from wherever you do your best work.</p></li></ul><p><strong>Why should you join Praktika:</strong></p><p>We expect dedication and hard work, but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.</p><ul><li><p>Top-tier salary to match your top-tier skills</p></li><li><p>Equity that grows with your impact: equity growth via stock options</p></li><li><p>26 days holidays plus bank holidays (34 days per year)</p></li><li><p>Yearly off-sites: last year was in Dubai!</p></li><li><p>Health and wellness benefits to support your overall well-being through SafetyWing</p></li><li><p>Access to an AI toolkit including Claude, Cursor, Codex and other productivity tools</p></li><li><p>Annual educational budget of up to $1,000</p></li></ul><p><strong>Interview process:</strong></p><ol><li><p>Recruiter screen</p></li><li><p>Hiring manager interview</p></li><li><p>Skills test: UA case study</p></li><li><p>Culture fit</p></li><li><p>Leadership interview</p></li></ol><p>We will provide you with feedback throughout the interview process.</p><p>Join Praktika and help drive the growth of our web platform. Apply now to be part of a team that is redefining language learning for millions of users worldwide.</p>